It’s a common dilemma for communications professionals. A big investment of time and money organising a signature conference, bringing together often unique content. All happening on a busy news day.
Your event deserves a much bigger audience than just the audience in the room, perhaps containing a message, a presentation or a top speaker you want everyone to hear. So you want top quality digital legacy material created at your event for repeated and wider use, not just filmed and posted to a forgotten corner of your website.
The Fawcett Society wanted to supercharge the coverage of their annual conference. Plus they wanted to create material their members could access anywhere on any digital device.
Plus they wanted it promoted regardless of what else was going on in the news world.
At 2 days notice we streamed live and hosted online the whole day’s presentations. Using social media and direct email to drive in extra audiences to the live stream at short notice.
This included online access for reporters and other media. As a result Carrie Gracie, The BBC China Editor’s comments about the settlements she was offered by the BBC received wide newspaper and online coverage, which in turn fed demand for the video.
Carrie Gracie, Former BBC China Editor
Extra features were supporting their PR efforts and continued promotion of the content in the long tail of online interest for weeks afterwards.
This is Narrowcasting. Its much more than filming and posting in the traditional video company model. Streaming live to increase the audience and provide better online access. Creating edited pieces available to view on demand for those unable to watch the live stream. Reinforcing the press and media impact through video on social media and the Fawcett Society website. Including promotion on our sister channels The Education Studio, City View and the Equality and Diversity Hub, utilising specialist databases for increased impact.
Hours of coverage, including filming, live streaming, posting, hosting and promoting. All made affordable even for the smallest of charities.
Narrowcasting is different from broadcasting, find out more and how it is transforming value for money from existing costly but high value conferences, lectures and events of all kinds.
Want to know how narrowcasting can help your business?
For further information about our range of narrowcasting services and how they can help your business please feel free to call us on 020 7324 4330.
Alternatively you can email Sam Riseley at email@example.com